Fear is making decisions for you right now.
And you don't even know it. It's time to protect your most important asset: YOU.
As the CEO of your life, you have one job:
RESPONSE-ABILITY
noun. One's ability to respond.
As Featured In
Your most important asset is your ass.
If something happens to that, something happens to your business, your family, your portfolio.
"Be a protector."
Our unique brand of self-defense isn't just physical, it's holistic. You learn how to protect yourself emotionally, psychologically, and physically.
The Hidden Cost of Fear
It Throttles Performance
Fear influences who we talk to, who we marry, how far we go in our careers, and how much money we make.
The Leadership Gap
The ability to manage fear might be the most important skill in the world. You can't manage what you won't acknowledge.
"I always tell people that your ability to protect yourself or a loved one is arguably the single most important skill you possess."
— Tony Blauer
When you know you can fight, everything else pales in comparison.
MUCH MORE THAN A LEADERSHIP COURSE
Being the CEO of your life and your family is about leadership. Become a more capable protector. Protect yourself, your family, your business, and your mind.
Change your relationship with fear and you change your life.
Designed to mirror the 90-day transformation of a professional fighter, the BTS90 protocol is built on four pillars:
Daily Coaching
Daily strategies, tips, and micro-lessons to keep you on track and focused.
Weekly Live Calls
Group coaching sessions where you can ask questions and get real-time feedback.
SPEAR System®
The only self-defense system based on human physiology and the startle-flinch response.
Know Fear®
Learn the psychology of fear management so you can think clearly under pressure.
Includes $1,000+ in Bonuses • Offer Expires Dec 31st
Train with a
Modern Pioneer
I've spent 40 years reverse-engineering how humans handle danger. I've coached the best in the world—special forces, federal agents, and elite athletes.
Now, I'm coaching you.
Direct access. Daily guidance. No filters.
Your biggest problem is access. You live in a different part of the world. At 65, I don't run a school anymore. I do executive coaching and work with governments.
This is a way for people to get curated coaching every day directly from me.
"Tony Blauer is the Anthony Robbins of the self-defense world."
— Dale Floyd, Fmr. North American Director World Kickboxing Association
Tony Blauer
CEO & Founder, Blauer Tactical Systems
90 Days to Prepare for
Your Opponent
A professional fighter spends 3 months preparing for an opponent.In BTS90, the opponent is yourself.
Tactical Fitness Foundation
Get in tactically fit shape through our proprietary approach. We build the physical engine required to support a strong mind.
Scenario Training & Awareness
Improve situational awareness with robust drills. We bridge the gap between fitness and fighting, preparing you for real-world conflict.
The Know Fear® Program
Master the psychology of fear. Learn to distinguish between biological signals and psychological barriers to make clear decisions under pressure.
2025 Year-End Offer • Save Over $1,500 Total
BTS90 Program
90 Days of Direct Coaching with Tony Blauer
2026 pricing is $1,497 with no bonuses - act now lock in your 2025 price.
Payment plans available. 100% Secure Checkout.
FREEIncluded Bonuses
- Human Weapon System Course$497
- KNOW FEAR® Course$199
- 1 Month of Tactical Garage Gym$97
- BONUS Credit for Elite Training Retreats$250
Total Bonus Value
$1,043
40+ Years of Real-World Experience
Trusted by the World's Elite
Expert Endorsements
"Hearing Tony present is like listening to a philosophy professor, a neuroscientist, and a world champion combat athlete explain the secrets of the universe."
"If I had to send a member of my family to learn personal protective skills, there would be no hesitation, it would be to Tony Blauer."
"Tony Blauer will be remembered as one of the great pioneers who propelled us forward to the next evolutionary step in warriorhood."
Real Students. Real Results.
"I've been in martial arts for 30+ years. This program connected dots I didn't even know were missing. It's not just about fighting; it's about living without fear dictating your choices."
Mark S. Gridley
30+ Years Martial Arts
"My biggest transformation is I'm more self aware, more positive, more comfortable and more confident... BTS90 has absolutely made me a much better version of myself!"
Robert Fritsch
BTS90 Graduate
"Tony's coaching transcends the physical. The mindset shifts I experienced in these 90 days have impacted my business, my relationships, and my daily peace of mind."
Chris Catania
Professional Speaker
Frequently Asked Questions
Who This Is NOT For
The Uncommitted
If you're looking for a magic pill or a "hack" that requires no effort, leave now. This program demands you show up. We can give you the map, but you have to walk the path.
The Ego-Driven
If you think you already know everything, you won't learn anything here. This course requires humility and the willingness to deconstruct your own fears and biases.
The "Cheap" Mindset
If you aren't willing to invest in your own safety and leadership capability, you don't value your assets enough. We work with high-achievers who understand ROI.
The Passive Observer
This is a contact sport for the mind. You will be challenged. You will be uncomfortable. If you want to sit on the sidelines and take notes, go buy a book.
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Still doing research about pioneer Tony Blauer's work?
